A doctrine for AI and Automation

MAXIMS

A practical approach for leaders seeking to implement AI and automation with control and accountability.

"AI is not just a technology decision; it is an organisational decision."

“AI doesn't just transform an organisation; it reveals what is already there.”

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© 2026 Philip Adams. MAXIMS and The Maxim Doctrine. All rights reserved. | Privacy Policy | Terms

By purchasing this product, you agree to the Terms and Conditions and Privacy Policy. You consent to immediate access to the digital content and acknowledge that, once access or download begins, you may lose your right to cancel except where the content is faulty, not as described, or your statutory rights apply.
Trading as: MAXIMS / The Maxim Doctrine.
Last updated: 20th May 2026
These Terms and Conditions govern your use of this website and your purchase of any products, downloads, workshops, briefings, training materials or related services offered under the MAXIMS, The Maxim Doctrine, or associated brands.
By using this website or purchasing any product or service, you agree to these Terms and Conditions.1. About us
This website is operated by:
Philip Adams
Email: [email protected]
Website: www.themaximdoctrine.com
For the purposes of these Terms, “we”, “us” and “our” refer to Philip Adams / MAXIMS / The Maxim Doctrine. “You” and “your” refer to the customer, purchaser, user, organisation, delegate or visitor using this website or purchasing our products or services.2. Products and services
We may offer some or all of the following:
Digital books, PDFs, EPUB files and downloadable publications.
Workbooks, templates, checklists and toolkits.
Excel playbooks, spreadsheets or related implementation tools.
Bundled digital products and agents.
Workshops, board briefings, training sessions and implementation support.
Other AI, automation, governance, assurance or organisational readiness resources.
Product descriptions, formats, prices and availability may change from time to time. We will take reasonable care to ensure that product descriptions are accurate, but minor variations in layout, formatting, file type, imagery or presentation may occur.3. Nature of the material
MAXIMS materials are provided for general professional guidance, education and organisational reflection.
They do not constitute:
- Legal advice.
- Clinical advice.
- Procurement advice.
- Information security certification.
- Regulatory approval.
- Financial advice.
- Formal audit or assurance opinion.
- A substitute for professional advice tailored to your organisation.
You are responsible for obtaining appropriate legal, regulatory, clinical, technical, procurement, security or professional advice before relying on any material for a specific decision, project, implementation or organisational process.4. Orders and payment
Orders are placed through the website or through a third-party payment or delivery platform, such as Payhip, Gumroad, PayPal, Stripe or another provider.
You must provide accurate and complete information when placing an order.
Prices will be shown before purchase. Unless stated otherwise, prices are listed in pounds sterling (£).
Payment must be received before access to digital products or services is provided.
We are not responsible for errors, interruptions, failed payments or processing issues caused by third-party payment providers, although we will take reasonable steps to assist where appropriate.5. Digital downloads
Where you purchase a digital product, access will usually be provided by download link, email, customer account, or third-party delivery platform.
You are responsible for ensuring that you have appropriate software and systems to open and use the files. For example, PDF readers, spreadsheet software, EPUB readers, or Microsoft Office-compatible tools may be required.
You must not share download links publicly or distribute purchased files to others unless we have given express written permission.6. Licence to use digital products
When you purchase a MAXIMS digital product, you are granted a limited, non-exclusive, non-transferable licence to use the material for your own personal or internal professional use.
Unless otherwise agreed in writing, you may:
- Download and store the product for your own use.
- Print a copy for personal or internal organisational reference.
- Use templates, checklists or tools internally within your organisation.
You may not:
- Resell, sublicense, rent, lend or commercially exploit the material.
- Upload the material to public websites, shared drives, learning platforms or document repositories accessible outside your organisation.
- Copy substantial parts of the material into your own commercial products.
- Present the material as your own work.
- Remove copyright notices, branding or ownership statements.
- Use the material to train, develop or fine-tune AI systems without written permission.
- Repackage the material as a competing book, course, toolkit, framework, playbook or consultancy product.
- For organisational, team, training or enterprise use, please contact us for an appropriate licence.7. Intellectual property
All intellectual property rights in the MAXIMS materials, including text, structure, concepts, graphics, templates, tools, diagrams, frameworks, branding, product names and associated materials, remain owned by Philip Adams unless otherwise stated.
Purchase of a product does not transfer ownership of the intellectual property to you. It only gives you the licence described in these Terms.
The names MAXIMS, The Maxim Doctrine, and related titles, phrases, designs and materials may be used as part of our brand identity and intellectual property.****8. Workshops, briefings and services
Where you purchase or book a workshop, briefing, training session or implementation service, the specific scope, date, duration, fees, deliverables and cancellation terms may be set out in a separate proposal, booking confirmation, statement of work or contract.
Unless otherwise agreed in writing:
- Workshop fees must be paid in accordance with the payment terms stated at booking.
- Dates are not confirmed until agreed by both parties.
- You are responsible for ensuring appropriate attendance, facilities, access, technology and organisational participation.
- We may refuse to deliver work where the agreed scope, payment, safety, legal or ethical requirements are not met.
- Materials provided for workshops remain subject to intellectual property restrictions.9. Cancellations and refunds — digital products
Because digital products can usually be accessed immediately, refund rights may differ from physical goods.
Where you purchase a digital download, you may be asked to confirm that you consent to immediate access to the digital content and acknowledge that you may lose your statutory cancellation right once the download or access begins.
This does not affect your statutory rights where digital content is faulty, not as described, or otherwise fails to meet applicable legal requirements.
If you experience a technical issue accessing a product, please contact us at [email protected] and we will take reasonable steps to resolve the issue, such as re-sending a download link or providing access through an alternative method.
Refund requests for digital products will be considered on a case-by-case basis.10. Cancellations and refunds — workshops and services
Unless a separate contract states otherwise, the following terms apply to workshops, briefings and services:
- Cancellations made more than 14 business days before the agreed delivery date may be refunded, less any non-recoverable costs.
- Cancellations made within 14 business days of the agreed delivery date may be non-refundable.
- We may agree to reschedule a session where reasonable notice is given.
- If we need to cancel or reschedule, we will offer an alternative date or refund any fees paid for the affected service.
- We are not responsible for travel, accommodation, venue, staffing or other costs incurred by you unless agreed in writing.
For business customers, any bespoke cancellation, rescheduling or payment terms in a signed contract or written proposal will take priority over this section.11. Accuracy and updates
We aim to provide thoughtful, practical and professionally useful material. However, AI, automation, governance, assurance, security and regulatory environments change over time.
We do not guarantee that any material will remain complete, current or suitable for your specific circumstances after purchase.
We may update, revise, replace or withdraw products at any time. Purchase of one version does not automatically entitle you to future versions unless stated at the time of purchase.12. Use of AI-related materials
MAXIMS materials may discuss AI, automation, governance, assurance, risk, organisational design, procurement, security and implementation.
You are responsible for determining whether any AI or automation use case is lawful, ethical, safe, proportionate, secure and appropriate for your organisation.
You must not treat MAXIMS materials as approval to deploy AI or automation in any specific setting. Decisions about AI implementation remain your responsibility.
In regulated or high-risk environments, including healthcare, public services, finance, education, employment, law enforcement or safety-critical settings, you should obtain appropriate specialist advice and assurance before implementation.13. Acceptable use
You agree not to use this website, products or materials:
- For unlawful, misleading, harmful or fraudulent purposes.
- To infringe intellectual property rights.
- To misrepresent your relationship with us.
- To claim endorsement, certification or approval by MAXIMS unless agreed in writing.
- To create competing commercial materials derived substantially from our work.
- To interfere with the security, operation or availability of the website.
- To upload malware, scrape content, or attempt unauthorised access.****14. Third-party platforms and links
This website may link to third-party platforms, including payment processors, download platforms, email systems, video platforms, booking tools or external resources.
We are not responsible for the content, availability, security, privacy practices or terms of third-party websites or platforms.
You should read the terms and privacy policies of any third-party platform you use.15. Privacy and data protection
We will handle personal information in accordance with our Privacy Policy.
Please read our Privacy Policy on this page,
By using this website or purchasing from us, you acknowledge that personal information may be processed for purposes such as order fulfilment, payment processing, customer support, workshop administration, email communication and legal record keeping.16. Testimonials, feedback and user comments
If you provide feedback, testimonials, reviews or comments, you allow us to use them for legitimate business purposes, including improving our products and promoting MAXIMS, unless you tell us otherwise.
We will not knowingly publish your confidential information or identify your organisation in a promotional context without appropriate permission.17. Confidentiality
Where we provide workshops, briefings or consultancy-style support, both parties may have access to confidential information.
Unless otherwise agreed in writing, each party agrees to take reasonable steps to protect confidential information and not disclose it to third parties except where required by law or necessary to perform the agreed service.
Confidentiality does not apply to information that is already public, independently developed, lawfully received from another source, or required to be disclosed by law, regulator or court order.18. Limitation of liability
Nothing in these Terms limits or excludes liability where it would be unlawful to do so, including liability for death or personal injury caused by negligence, fraud, or fraudulent misrepresentation.
Subject to that, we are not liable for:
- Indirect, consequential or special losses.
- Loss of profit, revenue, business, contracts, goodwill or opportunity.
- Loss or corruption of data.
- Failed AI, automation, governance, procurement or implementation decisions made by you.
- Reliance on materials without obtaining appropriate professional advice.
- Issues caused by third-party platforms, software, payment processors or hosting providers.
- Organisational, regulatory, clinical, technical or security outcomes arising from your use of the materials.
- Our total liability to you for any claim relating to a digital product shall not exceed the amount you paid for that product.
- For workshops, briefings or services, our total liability shall not exceed the fees paid for the specific service giving rise to the claim, unless a separate written contract states otherwise.19. No guarantee of outcomes
We do not guarantee that using MAXIMS materials will produce any particular organisational, financial, regulatory, operational, assurance, AI governance or implementation outcome.
Results will depend on your organisation’s context, leadership, governance, data, processes, culture, resources, risk appetite, legal obligations, technical environment and implementation discipline.20. Business and consumer customers
Some products may be purchased by individuals, professionals, businesses, public bodies or other organisations.
Where you purchase on behalf of an organisation, you confirm that you have authority to do so.
If you are a consumer, nothing in these Terms affects your statutory consumer rights.
If you are purchasing as a business or organisation, you agree that the materials are provided for internal professional use only unless a wider licence is agreed in writing.21. Changes to these Terms
We may update these Terms from time to time.
The version in force at the time of your purchase will usually apply to that purchase. Continued use of the website after changes are published means you accept the updated Terms.
22. Governing law and jurisdiction
These Terms are governed by the laws of the United Kingdom and Northern Ireland, unless otherwise required by applicable consumer law.
The courts of the Northern Ireland shall have jurisdiction over disputes arising from these Terms, subject to any mandatory consumer rights that may apply in your country of residence.23. Contact
For questions about these Terms, products, refunds, access issues or licensing, please contact:
Philip Adams / MAXIMS / The Maxim Doctrine
Email: [email protected]
Website: www.themaximdoctrine.com